It all started when I was about 16, I knew I had a very keen in makeup and beauty but I was lacking direction on where to take it, so I fast tracked a private 9 month beauty course at Bronwyn Conroy school situated in Belfast.
But from the age of 17 I then started to really become passionate about makeup as it was my favourite treatment to do and it was a part of the job that never felt like work.
I spent a few years working from home from the utility room, then to a portable cabin beside my house. During these years, I built up a loyal client base and perfected the LMD signature makeup looks.
During this time I also added a hair dresser to the brand that worked hand-in-hand with the makeup looks I created.
Fast forward a year and a half, I had 4 members of staff and we had outgrown the little portable cabin, at this point we decided to move to a shop in my local town, from then the LMD brand started to grow even more.
During 2016 we expanded even more by opening our 2nd salon in a bigger town, Magherafelt.
To add to all that excitement I also launched my own eyelash line named after myself and my 4 beautiful sisters. In 2017 I entered another exciting adventure by collaborating with BPerfect cosmetic brand to create my own dream makeup palette, The BPerfect LMD master palette, suitable for all makeup artists and makeup lovers! To my delight the palette has been a sell out success.
Just in time for Christmas 2017, I also launched my very own LMD 10 piece makeup brush kit, I worked tirelessly throughout this year to perfect each and every brush to my desired shape, feel and size. I have kick started 2018 with the opening of my brand new megastore in Magherafelt, Union Road. I had special guests Sophie Kasaei and James Lock to help officially open the salon at our launch party in May. A great night was had by all. The premises offers our makeup & hair salon, training academy and retail space.